needs

I want, I want!

I’ve spent the greater part of my working life in consultative roles which mean that I have spent it in conversations with people about what they desire (in many contexts) and trying to understand what needs will fulfil that desire. It’s not always easy for us to differentiate wants, desires and emotional attachments with the actual needs underlying them but from my experience it is good business to work it through. Let me give you an example from my (distant) past: Some years ago as part of  a…

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