Customer care

Good customer care is solving your customer’s problems. Great customer care is when you don’t solve their problems and they still feel like they’ve received great service. Apple’s customer care is awesome. There’s a reason why have once again topped the American customer satisfaction index survey for the seventh year in a row and I experienced it this week. My wife dropped her iPhone 3GS which cracked the LCD (although, strangely not the external glass). My iPhone 3GS also had a problem (actually I’ve…

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